Be yourself. Be Precious

It all began in Milan.

With an idea – and a handful of rings that dared to dream big:

Be Yourself. Be Precious.

This first collection was presented during the Milano Jewellery Week – and marked the beginning of a philosophy that still defines Maëla today.

Because authenticity is the new black – the courage and the freedom to stand truly as you are.

We came with a ring for every finger – and left with the dream of capturing individuality in gold.

Be Yourself. Be Precious. is more than jewellery.

It is an attitude.

A reminder that self-love is the purest form of luxury –
and that true preciousness begins where you simply dare to be yourself.