We skip the diamond

Diversity instead of monoculture

We at Maëla have made a conscious decision to skip the diamond and focus on colored gemstones instead. Because while the diamond stands for perfection and monoculture, we celebrate the spectrum, diversity and opulence.

Colored gemstones with personality

Our pieces of jewelry are not monochrome symbols, but vibrant works of art. Instead of perpetuating the old narrative of “diamond equals luxury”, we focus on gemstones that really tell a story: Kunzite in delicate shades of pink, tsavorite with its bright green, spinels that shimmer from deep red to elegant grey. Tourmalines, which can display a whole spectrum of colors, morganites in soft peach pink or citrines with their sunny radiance. Opals with their iridescent play of colors, tanzanites in magical blue-violet or sphenes with a fire that surpasses even diamonds.

Interaction instead of a platform

Maëla is not about putting a stone on a pedestal and declaring it the measure of all things. It is much more about the interplay: colors that meet, contrasts that create tension and nuances that make each other shine. Each stone has its own story – and together they form a mosaic that is richer, more vibrant and more fascinating than any monoculture.

Big stones, big impact

We follow a clear passion: large gemstones, many carats, flawless, with a good cut. Because only when light, clarity and proportion are in harmony do colored gemstones unfold their full magic. We love stones that have a presence – not supporting actors, but protagonists. For us, every cut, whether faceted or cabochon, is not just a craft but an expression: it determines how intensely a morganite glows, how deep a tanzanite appears or how a sphene releases its spectacular fire.

Jewelry that tells more

If you want to buy high-quality jewelry from Maëla, you are not opting for a cliché, but for expression. For gemstones that are more than status symbols – they are a playing field, inspiration and stage.

Maëla stands for exclusive online jewelry that celebrates diversity, size and vibrancy. Not a symbol of yesterday, but a kaleidoscope of possibilities.