About Maëla

Some people plan their lives from A to Z –

and some develop an art form out of making the best of what life serves them.

A smile flits across the face of Maëla Michelle Reich, founder and creative director of Maëla, when she says that the story of the phoenix rising from the ashes is her curriculum vitae.

After studying art therapy, she trained as an advertising and industrial photographer – two disciplines that could hardly be more different, yet pursue the same goal: to bring the barely visible to light and create something new from it.

When asked in an interview about her motivation for founding a jewellery label, she replied with surprise:

“I don’t understand this recurring question in interviews. An honest answer?

I just did it because I wanted to – and because I’m not the kind of person who is satisfied with dreaming!”

The style of her jewellery is characterised by a modern opulence that effortlessly integrates into everyday life – and enhances it with charm and esprit.

Each piece tells a story of longing, of the desire for freedom, of defining oneself not by trends but by authenticity.

Maëla stands for the luxury of being yourself.